Data & Insights from Your Guest Guide: What Hotels Should Be Tracking
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5min read
Digital compendiums allow hotels to track key guest usage behaviours and preferences, turning everyday interactions into actionable insights.
Data-driven decision-making in modern hospitality is no longer a luxury. It’s an essential tool for hotels using digital compendiums to refine content and improve guest engagement.
Traditional Blind Spot
Printed hotel compendiums are an offline guest resource that provides zero insight into guest behaviour.
Digital compendiums allow for analytics on how many guests are viewing your guest directory details.
But why stop there?
Why can’t a digital hotel compendium provide management with analytics and insights on the exact details and features guests are using?
Digital Metrics Overview
To understand how guests are engaging with your digital compendium, you first need reliable data.
Hinfo is designed to capture comprehensive, property-specific insights.
All data is timestamped and linked to each individual property, including:
- Guest Access
- Total guests accessing the property compendium
- Guest access by language (excluding English)
- Engagement & Usage
- Total guest sessions
- Section views
- Listing views, including recommended local places and events
- Document Views (PDFs)
- Local places and events brochures
- In-house restaurant menus
- How-to manuals and guides
- External Website Views
- Websites for local places, events, and services
- Menus for local places, events, and services
- Catalogues for local places
- Reservation pages for local places, events, and services
- Websites for in-house restaurants
- Media Interaction
- Video views
- Guest Actions
- Phone numbers dialled directly from the compendium
- Near Me Map views
- Notifications viewed
- Property feedback submitted
- Food & Drink Ordering
- Menus viewed
- Menu items viewed
- Items added to orders
- Items removed from orders
- Orders submitted
- Guest Services
- Guest service request views
- Guest service requests sent to management
Actionable Insights
Actionable insights turn guest data into meaningful improvements to the guest experience.
By analysing how guests use your digital compendium, you can identify what matters most and refine your content accordingly.
In 2025, over half (52%) of Hinfo member properties actively used usage data to gain insights into how their digital compendium content was being viewed.
Insights into popular amenities, activities and local experiences help you prioritise what guests are looking for most. Content can then be reordered to highlight high-interest options first, improving discoverability, reducing friction, and helping guests find answers faster.
Operational Adjustments
Once you have access to insights from your digital compendium, these can be combined with broader operational data, including performance across relevant profit and loss categories. This allows you to connect guest interest with real business outcomes.
Below are examples of how digital compendium insights can be aligned with actual guest behaviour:
In-House Restaurant Menus: If many guests view your in-house dinner menu but bookings or revenue do not increase, this may indicate the menu is not competitive or appealing enough, prompting a review to encourage more on-site dining.
Local Places Category Views: If a single local bakery receives high view numbers and outperforms other listings, it suggests strong guest interest and an opportunity to expand this category with additional bakery options.
Promoting In-House Restaurant Specials: When promoting specials (e.g. Steak Night) via Immediate Notifications, high view rates without a corresponding lift in bookings may signal low demand for that offer or poor seasonal alignment. These insights also help avoid repeatedly promoting low-converting offers.
Promoting On-Site Services: If spa treatments or other on-site services receive strong visibility through notifications or property details but bookings remain flat, it may be time to reassess packages, pricing, or peak versus off-peak availability.
In-Room Mini Bar Performance: If minibar menus are frequently viewed but purchases remain low and stock expires, this points to pricing or product mix issues, suggesting a need for price adjustments or seasonal offers.
Guest Questions Not Covered in the Compendium: Especially in the early stages of using Hinfo, recurring questions at reception or via guest messaging highlight content gaps. Adding these FAQs to the compendium reduces staff workload and improves guest self-service, which is exactly what Hinfo is designed to support.
Privacy Considerations
Whenever you hear the terms data and tracking, you might quickly consider privacy concerns and especially how this affects your guests.
All analytics and insights that Hinfo collects from guest usage, is all done anonymously!
This means both property staff and our own team cannot trace any usage back to a single particular guest or their respective devices used.
By catering for privacy conscious guests, you end up providing a digital compendium that will make the service welcoming to all guests.
Reporting Frequency
Usage analytics can be viewed at any time from your own Hinfo CMS (content management system) back-end account.
After going live, our team recommends looking at the usage data at least a month after being fully implemented with promoting our service in all guest rooms.
On-going, we recommend viewing most analytics every few weeks and after sending out Immediate Notifications at least 48 hours later to see the complete response.
Business Impact
Analytics for digital compendiums help quantify how guest interactions drive engagement and revenue, showing which content or services are most valuable.
This data enables managers to determine whether to adjust promotion strategies or highlight different types of information based on guest interest.
For example, if engagement is high with the three featured takeaway shops, managers might consider adding a few more recommended local options to meet guest demand and enhance satisfaction.
In conclusion, Hinfo has easily accessible guest usage analytics, giving properties a clear view of how their digital compendium is being used, and which content resonates most with guests.
This data forms the foundation for smarter guest communication, allowing hotels to tailor recommendations, highlight popular services and optimize information to meet guest needs more effectively.
To request a demo to view in your own time or a copy of our beginner’s guide, please send an enquiry below.
Date of Publishing: 24th August 2026
